Hangin out with the familia during our Summer shoot. Always a blast shooting. 

-Jason

I. LOVE. THIS. SONG. 

FAREAST MOVEMENT.. THE CATATRACS.. & DEV.

GET ON IT! 

-L

So Great! haha

-Jason

We just bought a laser and have been doing nonstop art projects the past couple days! Im so stoked for fall/winter accessories! And we just dropped a new flask! 

Don't forget to check out our Labor Day Sale! $7 Selected Shirts!!!

If only they were on sharks...

-Jason

this FALL we're gonna let YOU guys pick a piece for the line! 

so.. out of all the designs we've done since 2006, let us know what you'd like to see on a zip up hoody! 

we want you to leave us a comment or post on our myspace or facebook

or on twitter send us a tweet & use the hashtag #PRIDEFALL10

we'll make a decision by OCTOBER 1ST

-L

last 2 days of sdcc10. 

we had yoskay yamamoto signing & doin' his thing. this is one good dude & amazing artist!

Martin Hsu dropped by & thats michelle just bein' cute.

there was a lot of this going on at the booth. 

here's keith showin' mindstyle's release this year. mickey / manny pacquiao 

our friends around the corner gave us these awesome signs we took full advantage of ;)

 i was also a part time photographer standing on my chairs taking photos of the celebs at the warner brothers booth.. this is me taking a photo of my photo of joshua jackson.. haha 

i love the people that get dressed up.. some of them are so on point! like these babes :)

found him!

overall it was a good trip. excited to see what 2011 brings to the con. 

-L

Hunter McGrady rockin the new Pride Shades! Send us your photos!

Don't forget get to check out her dope Fashion Blog!

-Jason

Chris Hughes came down to LA a couple weeks ago for Nike HB contest and then I got to go ride with him at skatelab for the day and Jeff put a little edit together for him. Thanks man!

Check out Chris rockin' the new Califuckinfornia shirt!

Chris Hughes from Pride Clothing on Vimeo.

-Jason

Check out the new Bring Me The Horizon music video! I'm so excited for their new album! I can't wait!

-Jason

so.. after the party thursday night the true madness begins at comicon..  

we were all a little tired you could say but i really was excited about my dexter tattoo that i put on my face within the first 5mins of having it haha

we had signings with luke chueh and yoskay yamamoto all day as well as artist dropping by the booth all day doing the omi's.. here's some of my faves .. first one's FERG.

and WOES..

also i was stoked to finally meet Castro of Gangsterbilly! he dropped by with the fam & did a dope one as well! 

i'm a huge fan of FERG's toys.. they're insane.. this one actually just dropped but i was in aw at comicon how you can push the back of the head and the tongue pops out.. Lap blurred the image cause at the time it was a secret haha

Peeks.. peekin' in..

and Zoso & his beard as well.. they had a rough trip down to SD but made it in one piece.

overall.. it was a very good day.

(not including credit cards)

haha!

tomorrow the last two days of mayhem.

-L

so jason & i are always hearing about people that "work" for us... or even worse.. claim they RUN our company.. which is funny.. cause this whole company is strictly run by just jason & myself.. but we thought that we'd take the time to post a new blog each week for our true familia members that are LOYAL & mean the world to us.. so when you see them in the streets give them a holla! 

first up.. Tony. i'm pretty sure we sponsor Tony for just being Tony.

-L 

Chris Hughes busting a body varial at a contest in Ohio. 

-Jason

check out the new designs done by the amazing Brendan Rowe 

& we brought back the FUCKIN CLASSY BITCH tote by 0N3R for the ladies too! 

everything's NOW available if you click right here ---> SHOP

enjoy!

-L

This is our first tour/time over to the East Coast so I'm really stoked! I will be selling some Pride Gear at as many of the shows as I can until I sell out! Check the dates out on myspace.com/thedivine 

Also check out The Divine Blog at staydivine.com

-Jason

so thursday is when all the real comicon madness goes down. we luckily had no signings til friday but it was still one nutty day!

we got there early enough for me to get this sweet pick with bumblebee cause we matched that day! 

Lap was ecstatic about working all day.. he just wanted to get to our yearly party we throw every year at BASIC bar in downtown SD.

Jermaine Rogers popped by and did a custom OMI for the wall! I was stoked!! he's one of my favs! 

FINALLY. thursday was a wrap & then everyone headed over to basic bar for our yearly event! this year we collabo'd with VANNEN WATCHES , SILENT STAGE & VINYL PULSE! our best party yet! 

 the live paint goes on at every party!

this year we had Yoskay Yamamoto

Dave Flores 

Dave also got down on the other have of Joe Ledbetter's! super sick! 

and last but not least..  WOES!

the party went well!

Paul from Silentstage & Jaime from Cardboard Spaceship! Both GREAT dudes! :)

& at the end of the night... a great shot of the fam! 

tomorrow... toy signing madness.. celebrities.. & the end to a great trip! 

-L